Samsung Mobile.

Samsung Telecommunications is one of five business units within Samsung Electronics, belonging to the Samsung Group, and consists of the Mobile Communications Division, Telecommunication Systems Division, Computer Division, MP3 Business Team, Mobile Solution Centre and Telecommunication R&D Centre. Telecommunication Business produces a full spectrum of products from mobiles and other mobile devices such as MP3 players and laptop computers to telecommunication network infrastructure. Headquarters is located in Suwon, South Korea.In 2007 Samsung Telecommunication Business reported over 40% growth and became the second largest mobile device manufacturer in the world. Its market share was 14% in Q4 2007, growing up form 11.3% in Q4 2006. In Q1 2008 Samsung strengthened its second position on the market and achieved 15.6% world handset market share.Initial stage (1977-1993)In 1977 Samsung Electronics launched the Telecommunication Network business, and in 1983 it initiated its mobile telecommunications business with the hope that this would become the company's future growth engine. In 1986, Samsung was able to release its first built-in car phone, the SC-100, but it was a failure due to the poor quality. In spite of unsuccessful result Ki Tae Lee, the then-head of the Wireless Development Team, decided to stay in the mobile business. He asked the company to buy ten Motorola mobile phones for benchmarking. After 2 years of R&D Samsung developed its first mobile phone (or "hand phone" in Korea), the SH-100 in 1988. It was the first mobile phone to be designed and manufactured in Korea. But the perception of mobile devices was very low and although Samsung introduced new models every year, each model sold only one or two thousand units.Time of changes (1993-1996)In 1993 it was decided that the development team should focus on improving connectivity due to specific mountain topography of Korea. They found the optimal length of a mobile phone antenna and developed a method of using gold to connect the point between the antenna and the communication circuits, thus significantly reducing resistance and enabling steadier wave conductivity. They also developed the wave-searching software that was specially designed for Korea's topography.Another event triggered Samsung's mobile phone business. On June 4, 1993, Kun Hee Lee, the then-chairman of the Samsung Group during the meeting with top executives of Samsung in Tokyo got the report about ‘Management and Design’ This report came as a shock to chairman Lee, and forced him to reexamine his efforts to improve the company's system of quality management, which he had worked hard at strengthening since he had become the chairman in 1987.On June 7, 1993, in Frankfurt, Lee gathered 200 Samsung executives and pointed out every problem that Samsung had and emphasized that Samsung needed a turnaround and declared a new management initiative "Samsung New Management". The "New Management" reached to the mobile phone business as well, and chairman Lee gave the division an ultimatum: "Produce mobile phones comparable to Motorola's by 1994, or Samsung would disengage itself from the mobile phone business."In November 1993, the development team finally unveiled a new model, the SH-700. This model was quite remarkable. It weighed less than any other company's models, the design was compact, and its quality was substantially improved over previous models. Each product manufactured was tested piece-by-piece to assure perfect quality. Phones with any kind of defect were burned openly for all employees to see. (The products that had been burned were worth 15 billion won, or $188 million). The burning ceremony ingrained the motto 'Quality is Pride,' the essence of New Management, in every employee's mind.In October 1994, the SH-770 was introduced under the brand name "Anycall". It was a result of the marketing team's effort at brand-building. The model was an upgraded version of the SH-700, with a few changes in design and improvements in product quality. Samsung expected that branding would change customers' perception of Samsung's mobile phone and build up their trust. Aggressive marketing campaigns started as well. At the initial stage, the most important objective of the company's marketing strategy was to break customers' preconception that Samsung's phone would be inferior to Motorola's. To market this idea of quality, Samsung developed the slogan, "Strong in Korea's unique topography." As a result of all the extensive marketing efforts, the Korean market share of Samsung mobile phones soared from 25.8 percent in October 1994, to 51.5 percent in August 1995. In the same period, Motorola's market share dropped from 52.5 percent to 42.1 percent.CDMA Era (1996-1998)Samsung developed its first CDMA mobile phone in March 1996, to coincide with the launch of CDMA service. The first digital handset, the SCH-100, was extra light and slim, and enabled clear voice communication. Before long, Samsung became the leader in the PCS market. It partnered with KTFreetel and Hansol PCS to provide PCS phones. Its first PCS phone, the SCH-1100, entered the market with innovative features, including a lightweight body, enhanced battery life, and the ability to capture delicate sounds. The design was targeted at the young generation because the young generation had emerged as a large and growing customer base. It also shifted its marketing communications strategy. For the CDMA cellular market, it emphasized the phone's new functions, for example, its voice recognition feature. For the PCS market, the company coined a new slogan, "Strong in small sounds," to emphasize the mobile phone's capability to capture delicate sounds.By the end of 1997, one year after the CDMA service was first launched; Samsung had achieved a 57% market share in the CDMA cellular market and 58% in the PCS market. Also, in April 1997, it achieved sales of one million CDMA phone units.Global market and GSM Era (1998-now)Samsung made its first foray into the global market in 1996, when it exported its PCS phones to Sprint, an American CDMA carrier. Sprint signed $600 million contract with Samsung, under which Samsung would provide its PCS phones to Sprint for three years under the co-branded name "Sprint-Samsung." After this Samsung expanded into Hong Kong (Huchinson, CDMA) in 1997, and Brazil (TELESP and TELERJ, CDMA) in 1998. After successfully exporting to Brazil, Samsung built a mobile phone production facility in Brazil in 1998, in the hopes of expanding into Latin America.In 1999, Samsung secured the number one position in the worldwide CDMA market where it accounted for more than 50% of market share. However, the worldwide CDMA market was far smaller than the GSM market, which accounted for 70% of the total worldwide mobile communications market. Moreover, the domestic market was approaching saturation, and competition was becoming more intense.Thus, to achieve further growth, Samsung had to penetrate the GSM market.The first GSM model was the SGH-200, which was made for European customers. But it was not as good as the company's CDMA phone. It was difficult to hurdle the high entry barrier, which the then "Big 3" Nokia, Motorola, and Ericsson had built for years. The company's next few models didn't attract Europeans, either. The development team realized that a simple change in the circuit system wouldn't work in the European market. Thus, it decided to look more closely at the customer's point of view. They found that Europeans preferred geometric, balanced, and simple designs. Using this information, Samsung adopted 'simple' as the design concept, then developed a new design to suit the tastes of Europeans.The SGH-600 was born in September 1998. To market this model, Samsung changed its market entry strategy by adopting a high-end strategy. Samsung needed to escape from its low-end image. It figured that its new mobile phone, with its sophisticated design and distinguished functionality, would help it do just that. Samsung was granted the "Best Manufacturer" award twice by the Mobile News Award, an award that was previously given to Nokia and Ericsson.In 2008, Samsung Electronics’ Telecommunication Business declared its new business strategy focusing on consumer and marketing. Samsung mobile phones are divided into 6 major categories – Style, Infotainment, Multimedia, Connected, Essential and BusinessFinancial informationIn Q1 2008 Samsung shipped 46.3 million mobile handsets 1Q 2008. Sales of Samsung Telecommunications were 6.65 trillion KRW for the same quarter and it represents 32% sales of Samsung Electronics. The growth is mostly explained by continuous growth of emerging markets while there is weak demand in developed markets. During 2007 amount of shipped units was growing constantly: 1Q 2007 – 34.8, 2Q 2007 – 37.4, 3Q 2007- 42.6, 4Q 2007 – 46.3. In 2007 profit was 23,8 trillion KRW, while net profit reached level of 2.7 trillion KRW.Samsung mobile information displays at SID 2006 : Samsung Electronics, the world's largest provider of thin-film transistor, liquid crystal display panels, will introduce a 3.5" LCD with touch screen, and the first 7" LCD driven by a single chip, at the 2006 Society for Information Display International Symposium and Exhibition in San Francisco, California, USA. Also at SID, Samsung is unveiling widescreen versions of 24", 27" and 30" monitors for specialty-market, digital information displays. The new 3.5" LCD, referred to as the 3.5" hTSP features qVGA resolution and a built-in touch screen. Normally, an LCD panel with touch screen must have a separate printed circuit board that contains sensor circuitry. Samsung - 3.5” information Display Now, Samsung has eliminated this requirement by including all sensor circuitry within the panel. As a result, mobile devices designed with the new 3.5" display can be thinner and lighter, while maintaining a bright, high contrast image. Adding to production cost efficiencies, the company produced the touch screen circuitry inside the new panel using the same thin-film transistor (TFT) processing that it uses today in mass production at existing facilities.your privacyYour privacy is of great importance to us. As a user of this web site (the "Site"), you are valued by us and we will take appropriate measures to protect the information provided by and collected from you on the Site in connection with the functions, facilities, products and services offered on our Site (the "Samsung Services"). 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We maintain internal practices that help protect the security and confidentiality of this information by limiting employee access to and use of this information.about Samsung GroupEach company within the Samsung Group is an independent legal entity. Samsung Group is not a legal entity. Samsung Group is a term to conveniently refer to a group of companies that are tied together by their corporate history. Therefore, please do not mistake the companies by their use of the similar name Samsung. In particular, no company within the Samsung Group can accept or receive service of process on behalf of another. No company within the Samsung Group is legally liable for another unless specifically agreed to in writing to assume such liabilities. This site does not establish any nexus between any of the companies such that you can assume that they can be sued jointly or severally on behalf of another.Samsung Mobiles are just the perfect blend of great style and innovative features. These high-end gadgets are just right for work and play - fun and fashion. The looks of Samsung mobile phones have set the scene for fashion in mobile handsets. On the one hand users get to use attractive clam-shell mobile phones from Samsung. On the other hand, they can avail of the best of the functionalities currently in demand among tech-savvy phone users. Some of the latest Samsung mobile phones are D-Series phones, E-Series phones, X-Series phones and U-Series phones.These samsung mobile phone series includes some best one's as Samsung G600, samsung G800, Samsung D900, Samsung E900 which have great features and competing with other mobile phone manufacturers Nokia, Motorola, LG and Sony Ericsson. The passion that Samsung Mobile has for innovation allows mobile phone users to take full advantage of all of the benefits of mobile technology. Samsung Mobile creates innovative mobile phones that help bring imagination to life, inspiring people to discover, create, communicate and share information in ways never before thought possible.From the first music phone to the first Internet-enabled smartphone, Samsung has enabled mobile phone users to enjoy increasingly meaningful benefits from their mobile devices by delivering some of the biggest breakthroughs in mobile technology in the U.S. And Samsung brings that spirit of innovation to each and every one of our products.This passion for innovation and consumer-centric design has earned Samsung Mobile loyal customers. Samsung has received the prestigious BrandKeys Award for customer loyalty for the last seven consecutive years. It is these loyal customers who have helped to make Samsung Mobile the second largest mobile phone manufacturer in the U.S. in just over 10 years since entering the U.S. market.Samsung Mobile has also been recognized for its revolutionary devices by major thought leaders within the technology industry. The Samsung Instinct™ was chosen as the most innovative mobile phone at the Cellular Telephone Industry Association (CTIA) 2008 national show, the mobile phone industry’s leading national gathering, and was dubbed “Best in Show” overall by media and analysts that attended CTIA. In addition, the Samsung UbiCell, a personal base station that guarantees cellular coverage, and the Samsung ACE™, a smartphone with international networking capabilities were honored with awards at CTIA 2008, along with 13 more product awards at Consumer Electronics Show 2008, the most received by any mobile phone manufacturer.LAS VEGAS, March 31 /PRNewswire-FirstCall/ -- Garmin International Inc., aunit of Garmin Ltd. (Nasdaq: GRMN), the global leader in satellite navigation,announced today that select Samsung mobile phones will have the benefit ofGarmin's intuitive turn-by-turn, voice-prompted navigation directly on thephone. Samsung Mobile Navigator by Garmin is based on the popular GarminMobile(TM) XT navigation software, and Samsung phones with this navigationcapability are expected to be available in Europe and other parts of the worldin several months. Garmin will display the Samsung i780 and other examples ofits mobile phone navigation solutions April 1-3, 2008, at the CTIA Wirelesstrade show in Las Vegas. "Garmin is pleased to offer Samsung users a rich navigation experiencewith the same intuitive user interface found on other Garmin personalnavigation devices," said Roger Jollis, Garmin's director of OEM & mobilemarketing. "Garmin's on-board and off-board phone navigation solutions are nowavailable on over 500 different handsets, including Samsung mobile phones." "We are pleased to provide Garmin's advanced navigation feature onSamsung's i780 and other Windows Mobile based smartphones recently introducedto the European market. As navigation features become rapidly popular amongvarious mobile features, Samsung is continuously investing to provide the bestof experience to our consumers," said YongBae Lee, vice president of mobilecommunication division, Samsung Electronics, of Samsung Electronics. Marketed in major European countries, the Samsung i780 has a sleek designpacked with the latest in business and consumer features including globalpositioning system (GPS) navigation, fast HSDPA and EDGE connectivity,Bluetooth, 802.11b and g wireless capabilities, full touch screen with stylus,QWERTY key pad, Microsoft Windows Mobile 6.0 Professional operating system,2.0-megapixel camera and front camera for video calls. The i780 also deliversfull Internet browsing, MP3 music and FM radio. The Garmin navigation software is on a plug-and-play microSD card, andonce a customer loads the card into the phone, the software automaticallyinstalls. Customers may then use their phone to receive voice-prompted,turn-by-turn directions to their destination. A 3D moving map on the phone'sdisplay shows the user exactly where they are, and if a turn is missed alongthe way, Samsung Mobile Navigator by Garmin automatically calculates a newroute. Users may key in a specific street address or search millions of pointsof interest (POI) -- places like hotels, restaurants, shopping, and touristattractions. Customers can also dial the POI's phone numberautomatically -- for reservations, hours of operation, or other information. Those using Samsung Mobile Navigator by Garmin also have access to GarminOnline(TM), a free and subscription based online service that offers dynamiccontent such as traffic, weather forecasts and safety cameras. Garmin Onlinecontent varies by region. For additional information about Garmin's mobile navigation technology,visit www.garmin.com/mobilephones. About Garmin International Inc. Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN),the global leader in satellite navigation. Since 1989, this group of companieshas designed, manufactured, marketed and sold navigation, communication andinformation devices and applications -- most of which are enabled by GPStechnology. Garmin's products serve automotive, mobile, wireless, outdoorrecreation, marine, aviation, and OEM applications. Garmin Ltd. isincorporated in the Cayman Islands, and its principal subsidiaries are locatedin the United States, Taiwan and the United Kingdom. For more information,visit Garmin's virtual pressroom at www.garmin.com/pressroom or contactthe Media Relations department at 913-397-8200. Garmin is a registeredtrademark, and Garmin Mobile and Garmin Online are trademarks of Garmin Ltd.or its subsidiaries. All other brands, product names, company names, trademarks and servicemarks are the properties of their respective owners. All rights reserved. Notice on forward-looking statements: This release includes forward-looking statements regarding Garmin Ltd. andits business. All statements regarding the company's future productintroductions are forward-looking statements. Such statements are based onmanagement's current expectations. The forward-looking events andcircumstances discussed in this release may not occur and actual results coulddiffer materially as a result of known and unknown risk factors anduncertainties affecting Garmin, including, but not limited to, the riskfactors listed in the Annual Report on Form 10-K for the year ended December29, 2007, filed by Garmin with the Securities and Exchange Commission(Commission file number 000-31983).No forward-looking statement can be guaranteed. Forward-looking statementsspeak only as of the date on which they are made and Garmin undertakes noobligation to publicly update or revise any forward-looking statement, whetheras a result of new information, future events, or otherwise.SOURCE Garmin International Inc.Toronto, ON, May 21, 2008 – Samsung Mobile has signed a global agreement with Cision. Samsung Mobile is one out of five business units within Samsung Electronics and the world’s second largest manufacturer of mobile telephones. The current deal includes an overall communication solution, encompassing media monitoring and media analysis in 37 countries.With the help of Cision’s unique analysis method, Samsung Mobile will obtain uniformed analyses of its PR activities on all 37 markets included in the agreement, which will facilitate global and regional follow-ups. The deal also includes access to Cision’s integrated software platform, CisionPoint, which will enable Samsung to scrutinize and manage its media monitoring. The deal includes 37 countries.London, UK – 24 July, 2007 – Creativity Software Ltd., Rough Guides and Samsung Mobile have jointly announced the availability of Rough Guides Mobile on Samsung’s Fun Club portal in the UK. This mobile application, which has been developed by Creativity Software Ltd., provides destination data through a navigable map interface - a drill down service that takes users from a continent overview to street level detail.The Rough Guides Mobile application provides information on more than 200 cities in 33 European countries, including maps for every single point of interest (POI) - over 15,000 across Europe. POI’s include sights, restaurants, bars and nightclubs, campsites and hotels, among others. The application also allows “on the fly” change of language from and to English, German, Italian, Spanish and French.Samsung Fun Club is a website where Samsung mobile owners can send e-cards, e-messages, upload photographs and download cool stuff like ring tones, wallpapers and Java games on to their mobiles. Apart from downloads, the Samsung Fun Club is also an information hub for all Samsung Mobile phone related queries, handset information and mobile accessories.Richard Lee, CEO of Creativity Software Ltd. commented “We are delighted to work with Samsung Mobile to bring Rough Guides Mobile to its Fun Club customers. A consistent feedback we have been getting from consumers is that they really trust the content Rough Guides Mobile provides. It’s all about the quality and reliability of the content you deliver to consumers. We have also found that while the application was originally designed for travellers, people are also using it to find new places in their home cities.”Martin Kolek, Head of Premium Content at Samsung said: “Samsung Mobile is keen to promote applications that offer practical mobile solutions for everyday situations and Rough Guides Mobile is exactly the type of application we are looking to bring to our customers.”. Liz Statham, Marketing and PR Director of Rough Guides, added: “Rough Guides Mobile is proving to be a great complement to our printed travel guides. We are delighted that our content is being accessed via millions of mobile phones across Europe.” About Creativity SoftwareCreativity Software is a UK based technology business, specialising in mobility solutions. Its applications operate across mobile devices and internet, maps as part of the user interface, and GPS or cell-id data as an automatic means of identifying location. They work with brand owners, operators and enterprises to deliver leading edge mobile and broadband solutions that open up new revenue streams.About Rough Guides Rough Guides is a leading publisher of travel information for independent travellers.